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HomesZ-homesz.comAtlanta Flat Fee MLS Features |
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Flat Fee MLS-Direct Listings Include: FMLS Features
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National Search Engine Marketing Features - more info click here!
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Broker Website Marketing Features
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Printable Property Brochure
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List For One Full Year
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Flat Fee MLS Pro-Broker Includes:
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Broker Support Line
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Professional 24x18 metal sign & frame - more info click here!
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For Sale Brochure Box
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Supra C3 Lockbox - more info click here!
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High Quality Digital Home Photos - more info click here!
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Comparative Market Analysis
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Savvy Home Owners Can Now Save Thousands ... |
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Atlanta, Georgia- Atlanta area home owners now have access to the same MLS, multiple listing services, that deliverers an amazing 90% of residential sales for a flat fee of just $89. For years if home owners wanted to effectively market their property, they had no other choice other than use a licensed real estate agent, because only licensed agents had access to the powerful marketing system MLS. It was for this reason that agents could charge 5-7% commission. The news is out and today things have changed! You no longer have to pay full commissions in order to reach both buyers agents and sellers searching by themselves. At Resource Realty we leveraged 20 years of residential sales experience in the Atlanta market to develop a powerful marketing solution that provides for sale by owner sellers with all the necessary tools they need to take control of the sales process for one very low flat fee. Today more than ever home owners need to preserve the equity in their home and while there is nothing owners can do about the declining market, they can protect their equity during the sales transaction, more than ever before, thanks to the improvements to the flat fee MLS listing service now offered to all for sale by owners. Flat fee MLS listing options and other discount real estate services are nothing more than residential real estate market’s move towards maturity and efficiency. It was not long ago that real estate agents made 5-7% on residential homes sales. The amount was fair, because the market was incredibly slowed by a vast number of inefficiencies; an average hard working agent would close 3-5 homes a year. The millionaire club, a club for those who sold at least million dollars of real estate, was a high status symbol. Home values had not had the huge run up that was seen in the late 90’s and the early 2000’s. During this time technology began to fill in the inefficient transaction or sales process with extremely efficient evolutions. Property was no longer keep in the files of brick and mortar real estate offices or the minds of select brokers, but available online to consumers everywhere at anytime who could now share the once exclusive MLS. Also contracts could be sent via fax or email from broker to both sellers and buyers in any location. Moreover the mortgage market was experiencing many of the same benefits of technology and lighter lending requirements. Coincidentally, larger amounts of capital that had been created in the stock market due to the Dot.com boom were now flooding out of the market and need a home. Many investors turned to the safety of real estate, there by running up home values across the U.S. All of these factors created an unprecedented boom in the real estate market. With home values soaring and the real estate markets many new efficiencies, the million dollar club included any agent with a pulse. Things could not have been better, the more money made, the more that would be invested back into the industry to improve efficiency and get the edge over the competition. Before most people knew it, we had created a residential real estate bubble. With any asset class bubble comes a burst. Anytime an asset class burst, hardships abound; however, real estate is the largest asset class and is, for the vast majority of people far more than just an investment. Also because real estate equity made up about 50% of the average American’s total net worth, the decline was destined to be a serious economic event. Just as the stars aligned to create a boom in the industry, so did factors for the bust. With equity drying up, consumers began to have a negative outlook on the economy at large. As the decline in consumer confidence began, so did the decline from all time highs in the equity’s markets. Inveitable jobs losses would follow until the real estate boom bust cycle was directly involved in a deeping recession. Suddenly, with equity shrinking to average equity shrinking to about 25% of a home’s value, real estate agent’s 5-7% fee seemed to be excessive. And while we weren’t left with nearly the equity we once had in our industry, we still had our efficiencies. Enter a new business model boom, the by owner flat fee with a little help from the MLS. The Flat fee real estate model has been around for a while, but with home prices constantly rising, many consumers did not feel a need to use a product perceived as inferior. Also the model had stiff competition from within in own ranks. For one, it was not embraced by NAR, the largest professional organization in American, which is concerned with only one thing, keep commissions high. Many attempts were made to keep flat fee listing out of the MLS, which would have made the listing virtually worthless; however, these attempts were subsequently defeated in court based on fair completion laws. Also the full services real estate agents were able to vastly out spend the flat fee or FSBO models because the margins are hundred times higher, so a much less economically speaking, a much less efficient business model was more profitable and therefore able to advertise and maintain market control, than business models that were more efficient. Yet, as market dynamics continue to change and consumers become more and more savvy, the full commission real estate brokers are facing serious challenges. Many younger unestablished agents simple have moved out of the industry in search of greener pastures. Today flat fee model continues to gain market share and greater respect from both consumers and from within the industry. Even as the model gets a foothold, it still faces serious challenges from its’ predecessor. Huge profit margins allow for a larger percent of advertisements relative to the model overall success. Advertisements budgets are the guns and ammo in the war between the full commission brokers and the flat fee brokers. A single $400,000 dollar home sold by a full commission broker yields the equivalent marketing budget as 150 homes sold by a flat fee service. To state this another way, a community could have the services of a home selling at cost of 150 time less of their pulled resource with a flat fee model in place over a full services; unfortunately, the reality is that each individual pays for this antiquated model with their own personal equity. Perhaps it is the optimist in me, hopefully it is the economist in me, but I strongly believe all markets constantly move towards efficiency and therefore businesses whose private gains comes at a public loss, because overall economic growth is slowed when capital is diverted from more efficient businesses, will ultimately be surpassed by the more efficient models given a long enough time frame. It is similar to the giant, slow, earth consuming dinosaurs, which untimely faded into extinction and made room for the much smaller, swifter mammals that have come to rule the world today. Just think about using a full commission broker as feeding a dinosaur. Don't feed the dinosaur!
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